30 March 2023,
As iBanFirst confirms its hyper growth again this year - 72.7% on average every year between 2018 and the end of 2022 (compound annual growth rate) - the benchmark for next-generation B2B international payments has just revealed a new brand identity to better reflect its ambitions.
Present in 10 European countries following the latest addition of the UK with the acquisition of Cornhill, and with over 350 employees, iBanFirst now aims to become the number one alternative for all companies making international payments.
To mark the occasion, the company has unveiled a bold and powerful new brand identity that embraces its new positioning. The new website, the revamped logo and the new black and purple colour scheme symbolize the power and boldness of the group, which now generates a monthly transaction volume of €1.4 billion and has just been listed by the Financial Times as one of the fastest growing companies in Europe (FT 1000) for the fourth year running.
iBanFirst has also adopted a new brand signature: "Trust beyond borders".
At a time when economic uncertainties and currency risks have never been greater for companies involved in international trade, iBanFirst reveals its key strength: successfully establishing itself as a trusted partner for thousands of companies by combining the power of its platform with the expertise of the best FX specialists. An exclusive Bain study shows that iBanFirst has one of the highest satisfaction and recommendation scores in its category (NPS of 63).
Pierre-Antoine Dusoulier, CEO and founder of iBanFirst, said: "In less than 10 years, iBanFirst has demonstrated that it is possible to reinvent the international payment services available to businesses. By investing over 20% of its annual budget in technology, iBanFirst has created a powerful and intuitive interface, and developed a unique ecosystem with Tier 1 banks to establish itself as a trusted ally of CEOs and CFOs.
Today, this new brand identity reflects our new leadership profile and ambition. The international payments market has seen a historic shift in recent years. This is just the beginning. We have everything it takes to become the first European alternative for BtoB cross-border payments."
Founded in 2016, iBanFirst has quickly established itself as the leading alternative for businesses that trade and carry out international payments. iBanFirst offers a next-generation cross-border payment experience that combines a powerful platform and the support of FX experts. With iBanFirst, executives and finance teams can get direct access to currency markets, receive, send and track payments and develop tailored hedging strategies.
With more than 350 employees in 10 European countries, processing a volume of transactions worth more than €1.4 billion each month, and listed by the Financial Times as one of Europe's fastest growing companies, iBanFirst became in less than 10 years a trusted partner for SMEs across borders.
iBanFirst has the financial backing of the French public investment bank (bpiFrance), European venture capital leaders (Elaia, Xavier Niel), and the American investment fund Marlin Equity Partners (more than 8 billion dollars of capital under management).
Regulated by the National Bank of Belgium as a payment institution, iBanFirst is authorized to operate throughout the European Union. Member of the SWIFT network and SEPA certified, iBanFirst holds AISP and PISP accreditations under PSD2.